Red Wings prospect and 2025 draft pick Eddie Genborg is taking part in the World Junior Summer Showcase this week in Minneapolis, Minnesota, but when he returns to Sweden from the WJSS, the 6’2,” 205-pound forward will be switching teams.
Genborg spent his developmental seasons with Linkopings HC, breaking into the SHL after a 34-points-in-28-games performance with Linkopings’ J20 team, and Genborg hopes to make the SHL full-time while playing for the SHL team that Henrik Zetterberg starred for, Timra IK.
Detroit Hockey Now’s Bob Duff spoke with Genborg regarding his hopes of making the men’s A team this upcoming season:
“Yeah, I’ve signed for two years with Timra now in the SHL,” Genborg confirmed. “So I hope to play as much in the SHL as I can.”
Much like his status with the Red Wings, Zetterberg isn’t on the payroll for Timra. However, he’s available and willing to help out his old club whenever he is called upon for assistance.
And yes, Genborg, selected 44th overall by Detroit in the 2025 NHL entry draft, is already tapping into this unique resource.
“Yeah, I’ve talked with him a lot on the phone, and, yeah, he’s a really good guy,” Genborg said of Zetterberg. “And, yeah, I think I can get some help from him. So that’s really good.”
Continued; I try to keep up with the Swedish newspapers. As Duff notes, Zetterberg isn’t paid by Timra IK or the Red Wings, but he’s definitely “on retainer” for both teams.
If Timra needs help with player personnel, or the Red Wings are tracking a SHL prospect or free agent, Zetterberg always seems to find his way to a rink with Niklas Kronwall or Nicklas Lidstrom to informally scout players and give his opinion to the Wings’ personnel.
Technically speaking, Zetterberg still manages his investments and manages a fast casual sandwich shop in Angelholm, but Kronwall called Zetterberg the Red Wings’ “Swedish Spy” when they picked Genborg 44th overall in the 2025 NHL Draft for good reason.
Zetterberg hasn’t signed with Timra or Detroit because he wants to keep his schedule flexible and centered around his son, Love and his private life…
But he’s always a phone call or text message away whenever Timra or Detroit need an extra pair of eyes to help their teams.
Update: Also, from Detroit Hockey Now’s Bob Duff:
Red Wings second round draft pick Eddie Genborg (44th, 2025) played left wing for Sweden at the Summer Showcase in a 5-2 win against USA Blue. Genborg didn’t figure in the scoring. He’s playing on a line with center Linus Eriksson (drafted 58th overall by Florida, 2024) and wing Melvin Fernstrom (drafted 93rd overall by Vancouver, 2024).
