Bleh:
Your Colors. Your Retros. Remixed.
The adidas #ReverseRetro jersey available 12/1. pic.twitter.com/3M2c1u2fjQ— adidas Hockey (@adidashockey) November 16, 2020
Woven from Hockeytown’s DNA. ✨
Introducing the #RedWings adidas #ReverseRetro jersey. Hitting the ice in 2021. pic.twitter.com/OglRxUUa3z— Detroit Red Wings (@DetroitRedWings) November 16, 2020
Here’s the #RedWings‘ #ReverseRetro jersey. Thoughts? pic.twitter.com/MCCVvTeQLM— Stefan Kubus (@StefanKubus) November 16, 2020
pic.twitter.com/2pb23Eb1ta— NHL (@NHL) November 16, 2020
#ReverseRetro x #LGRW pic.twitter.com/jEUDjqbSsP— Detroit Red Wings (@DetroitRedWings) November 16, 2020
Per The Athletic’s Jesse Granger, and adidas’ Dan Near:
Detroit Red Wings
This jersey is a spin on the one worn by 1998 team captain and current general manager Steve Yzerman. According to Adidas, the gray on this jersey is inspired by the silver from the Red Wings’ NHL Centennial Classic jersey.
ESPN’s Greg Wyshynski also weighs in:
“It looks like a practice jersey” is one of the harshest insults one can levy against a new sweater design but … this looks like a practice jersey. The gray stripes were “inspired by the silver from the Red Wings’ NHL Centennial Classic jersey.”
Near said the Red Wings were a difficult team to crack for a reverse retro jersey, as they’re both a “two-color” Original Six team, and one that hasn’t had much variation to their looks over the years. “In reverse retro, there’s only so much you can do with striping and marks that haven’t changed that much,” he said.
Here’s the NHL’s press release:
| adidas and the NHL unveil ‘Reverse Retro’ Alternate Jerseys for all 31 Teams |
| NHL Public Relations November 16, 2020 |
| The adidas Reverse Retro ADIZERO Authentic jersey program marks the first time in NHL® history that all 31 teams have participated in a League-wide alternate jersey program All teams will wear the new jerseys on-ice in multiple games during the 2020-21 NHL® season including the renewal of rivalry matchups – both old and new adidas Reverse Retro ADIZERO Authentic jerseys go on sale December 1st at adidas.com, adidas.ca, NHLShop.com, NHLShop.ca and team stores, with a wider release on December 6th Portland, Oregon / New York (November 16, 2020): adidas and the National Hockey League (NHL®) today unveiled the adidas Reverse Retro ADIZERO Authentic jerseys for all 31 NHL® teams to be worn next season – marking the first time in League history that all 31 teams have participated in a League-wide alternate jersey program. adidas worked closely with the NHL® and each team to design a Reverse Retro jersey representing unique and historical moments in each club’s history, while refreshing the color and design combination for an all-new presentation. The adidas Reverse Retro program creates a new formula to showcase the passion of the fans. The overarching design theme during adidas’ two-year-long process was to mine each team’s jersey archive and team colors, remixing them to create something new and never seen before. With that in mind, adidas created uniquely distinct and desirable jerseys that incorporated inverted team colors. “Hockey fans love retro jerseys and Reverse Retro is a great opportunity for adidas to work closely with the NHL and all 31 teams to bring back a design from a meaningful point in team history with a unique twist,” said Dan Near, Senior Director at adidas Hockey. “Our goal from day one has been to work with the NHL and all of the teams to bring creativity, innovation, and energy to the sport with all that we do. What better way to do that than to bring together the nostalgia of historical moments in each team’s history with something new via designs that have never been seen before in the sport.” Brian Jennings, NHL Chief Brand Officer and Senior Executive Vice President added, “NHL team jerseys have long carried deep historical significance for avid and casual hockey fans. Through the years, the design of each team jersey has evolved to balance history and authenticity with cultural touchpoints. The Reverse Retro program is a celebration of the hockey jersey’s confluence of nostalgia, style and broad appeal. As a brand, adidas sits at the epicenter of youth, sports and lifestyle and is the ideal partner for this exciting initiative.” Each team will wear the adidas Reverse Retro ADIZERO Authentic jersey in multiple games during the 2020-21 NHL® season with special head-to-head matchups featuring exciting and renewed rivalries – both old and new – the league will announce at a later date. The adidas Reverse Retro ADIZERO Authentic jerseys for all 31 NHL® teams will be December 1 for $180-$225 in the U.S. and $200-$250 in Canada at adidas.com, adidas.ca, NHLShop.com, NHLShop.ca and team stores exclusively, with wider availability at additional retailers starting December 6. Fans outside North America will be able to purchase adidas Reverse Retro ADIZERO Authentic jerseys for all 31 NHL® teams at NHLShop.com starting Dec. 1. |
