Normally, I would just post this as a press release, but the Tigers and Red Wings’ new furniture and mattress partnership with Ashley will yield a couple of summertime events which might be of interest to you and me:
Dufresne Spencer Group (DSG), the largest licensee of Ashley stores, is now the exclusive furniture and mattress partner to the Detroit Red Wings (NHL) and Detroit Tigers (MLB), joining the brand’s partnership roster alongside the Dallas Cowboys, Texas Rangers, and Memphis Grizzlies, among others.
The long-term partnership marks the first-of-its-kind in the furniture and mattress category for both teams, owned by Ilitch Sports + Entertainment and aims to engage their fans by offering unique experiences, while leaning into the brands’ shared mission and commitment to positively impact their communities. As part of the partnership, awareness and funds will be raised to help children in the foster care system find a permanent home.
“We are thrilled to partner with these two iconic Detroit teams,” said Todd Garten, Chief Marketing Officer of DSG. “We love the passion of the fan base and see this as a tremendous opportunity to enhance the fan experience, while also making a significant impact in the local community. We are committed to working with local organizations and agencies to help find a permanent home for every child in Michigan.”
To kick off that commitment, Ashley DSG will be donating 124 beds to Detroit-area foster children through their “Hope to Dream” initiative, which works to ensure all children have access to a safe place to sleep at night.
To celebrate the game-changing news and the Tigers 124th season this summer, Ashley will be giving away over $124,000 in furniture, mattresses, team merchandise, and fan experiences in July and August. As part of the giveaways, one sweepstakes winner will receive a $24,000 Ashley shopping spree and four (4) tickets to the Detroit Tigers game of their choice.
Here are the events of note:
The brand will be holding a series of themed events in their 7 metro Detroit locations, including:
July 12: 124 FREE rides with Lyft to/from the Tigers’ home game at Comerica Park
July 13: Shop Detroit’s “Local Love Days” Presented by Ashley
July 27: First 124 guests at each Ashley Detroit location and the Windsor, ON location will receive a free branded Detroit Tigers x Ashley Stanley Tumbler
August 10:Detroit Tigers x Red Wings Alumni Meet & Greet
In addition, from July 1 to August 31, shoppers in the Detroit market can mention Ashley’s exclusive partnerships to receive 20% off their purchase*.
All Detroit stores: Westland, Woodhaven, Auburn Hills, Madison Heights, Novi, Dearborn, Sterling Heights, and Windsor, ON location
For additional details on the partnership and its corresponding events, please visit https://ashley-dsg.com/detroit.
I just hope they don’t put furniture ads on the back of the Wings. Some of them are slow enough without having a chest of drawers on their backs.