The Red Wings have a fan survey open to folks on their email list, and DetroitHockey.net’s Clark Rasmussen noted that two of the more interesting questions in the survey involved whether the team might adopt a mascot, and/or whether the team might adopt an official alternate jersey.
As Clark suggests, your answers may influence what the survey has to say to you about the importance of an official mascot and/or an alternate jersey, so give it a spin and see whether you qualify to answer questions:
Do any of these mean that the Red Wings are definitely looking to add a mascot or an alternate jersey? Of course not. Any good business should be asking these questions semi-regularly, looking for opportunities to change how people perceive their brand.
That said, it’s a quiet August and the wording of the mascot and the alternate jersey questions seem more pointed than in previous surveys, at least as far as my admittedly-fallible memory goes. This could be a sign of things to come or it could be nothing. That mascot question sure reads to me like someone on the business side has determined that the team needs a mascot, for example, which makes it noteworthy no matter what the outcome.
