The Detroit News’ Rod Beard reported that the Pistons have covered a chunk of lower bowl seats at Little Caesars Arena with black Art Van seat covers; this morning, the Free Press’s Vince Ellis reports that the sponsorship agreement does not extend to the Red Wings:
The Pistons unveiled a partnership with Art Van Furniture company that introduced black seat covers with the Art Van logo over many center-court seats at Little Caesars Arena.
Workers removed the covering after the game so the agreement does not include the Detroit Red Wings.
The seat covers were added the same day Art Van Elslander, the company founder, died at 87.
The seat covers numbered in the thousands. The area included parts of the arena along each sideline and went to the top of the lower bowl. The seat covers were not behind the baskets.
The bright, red empty seats have embarrassed the Pistons, although they maintain attendance and revenue are up in their first season at LCA vs. the last season at the Palace.
