Per the Detroit Red Wings:
We’re proud to welcome @dqsdetroit as our new jersey patch partner and the Official Workforce Partner of the Detroit Red Wings.
— Detroit Red Wings (@DetroitRedWings) September 18, 2026
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Here’s the press release:
Detroit Red Wings announce Metro Detroit-based DQS Solutions & Staffing as jersey patch partner
- DQS becomes Red Wings’ Official Workforce Partner for the 2026-27 season
- Red Wings home and road jerseys will feature DQS branding beginning September 21
- Multi-year partnership reflects the Red Wings’ commitment to supporting Michigan-grown businesses deeply invested in the community
DETROIT, Mich. – September 18, 2026 — The Detroit Red Wings today announced Metro Detroit-based DQS Solutions & Staffing (DQS) as the team’s new jersey patch partner. As part of a multi-year agreement, the DQS brand mark will be featured on Detroit’s home and away jerseys beginning September 21. DQS will also serve as the Red Wings Official Workforce Partner.
DQS is one of Michigan’s fastest-growing companies and has been recognized on the Inc. 5000 list for three consecutive years. Founded in 2020 as Detroit Quality Staffing LLC, the company has deployed more than 45,000 associates and provides scalable workforce and security services designed to help employers solve complex operational challenges. DQS specializes in building and managing launch-ready workforces that can flex with production schedules, seasonal demand and changing operational needs.
Operating under parent company AXVOR, DQS works alongside Comprehensive Logistics and McLaren Transport as part of an integrated supply chain platform supporting customers nationwide. Together, the companies bring workforce, inbound-to-manufacturing logistics, warehousing and transportation capabilities under one network.
“We are excited to welcome DQS as our new jersey patch partner and feature their brand on the Red Wings jerseys,” said Ryan Gustafson, Ilitch Sports + Entertainment President and CEO. “DQS represents the same Michigan work ethic our organization and our fans take pride in, and we look forward to building a great partnership for years to come.”
The partnership reflects the Red Wings commitment to supporting Michigan-grown businesses that are deeply invested in the communities they call home. Metro Detroit is where DQS built its first teams, customer relationships and reputation, making its partnership with the Red Wings a natural extension of the company’s continued investment in the region.
“We are thrilled to enter into this partnership with Ilitch Sports + Entertainment and the Detroit Red Wings,” said Josh Morris, Founder of DQS and CEO of AXVOR. “We built this company through hard work, a focus on the people who keep Michigan’s industries running, and a commitment to our customers and the communities we serve. That same spirit has been represented by the Red Wings organization for generations. To go from a startup five years ago to standing alongside a franchise like the Red Wings means a great deal to our entire team.”
DQS’ investment in Michigan extends beyond its business operations through partnerships supporting local schools, community organizations and sports. Morris, a River Rouge alumnus, also founded Foundation for Pops, a nonprofit dedicated to supporting veterans and individuals experiencing or at risk of homelessness. As part of DQS’ partnership with the Red Wings, a portion of proceeds from qualifying jersey sales at the Official Red Wings Team Store will benefit local nonprofit organizations.
DQS also supports programs at River Rouge and Jefferson schools, including scholarships, paid internships and funding for educational initiatives that help create opportunities for students. The company’s other Michigan sports partnerships include the Detroit Tigers and Michigan International Speedway, where DQS serves as title sponsor of the NASCAR Craftsman Truck Series DQS 250.
Follow along with @detroitredwings on Instagram, X and TikTok, @DETROITREDWINGS on Facebook and @OfficialRedWings on YouTube; @dqssolutionsandstaffing on LinkedIn, Instagram and Facebook; and @axvorholding on TikTok.
About the Detroit Red Wings
The Detroit Red Wings hockey club, an Original Six member of the National Hockey League and 11-time Stanley Cup Champion, was purchased by Mike and Marian Ilitch in 1982. Under Ilitch ownership, the team has won four Stanley Cup championships, six Presidents’ Trophies as the NHL’s regular season champion, and 16 division titles. Other Ilitch companies span gaming, food, sports, entertainment, real estate, and hospitality and are united by a shared commitment to entrepreneurship, community, and excellence. Led by Chris Ilitch since 2004, the Ilitch Companies have increased revenue by more than 600% in that time, outperforming the S&P 500. With tens of thousands of colleagues around the world, Ilitch Companies proudly invests in the places it calls home, strengthening its communities through innovation, opportunity, and philanthropy. Through strategic ownership of leading brands and enterprises including Little Caesars, Ilitch Sports + Entertainment, Detroit Tigers, Olympia Development, Olympia Parking, Little Caesars Supply Chain, Champion Foods, Little Caesars Fundraising, Ilitch Gaming, and Tenda, along with joint ownership of 313 Presents, Ilitch Companies empowers growth, brings people together, and creates memorable experiences. For more information, visit www.DetroitRedWings.com.
About DQS Solutions & Staffing
DQS Solutions & Staffing operates under parent company AXVOR and provides scalable workforce and security services to customers nationwide. Founded in 2020 as Detroit Quality Staffing, DQS has grown from a Metro Detroit staffing company into an organization capable of supporting everything from individual temporary placements to the management of large-scale outsourced workforces and complex operational launches.
Today, DQS has deployed more than 45,000 associates and works alongside fellow AXVOR companies Comprehensive Logistics and McLaren Transport to connect workforce capabilities with warehousing, inbound logistics and transportation services across one unified supply chain. DQS has been recognized on the Inc. 5000 list for three consecutive years and by Crain’s Detroit Business as one of Michigan’s fastest-growing privately held companies.
