A day after WXYZ and the Detroit Free Press gleaned the Red Wings’ 2026-2027 regular season theme game and promotional schedule, the Red Wings themselves posted the sked on DetroitRedWings.com:
Detroit Red Wings announce 2026-27 theme games and promotional schedule
DETROIT – The Detroit Red Wings have unveiled Hockeytown 101, the team’s 2026-27 season campaign, with the announcement of the regular season schedule on July 16, followed by the announcement of the Red Wings’ theme games and promotional schedule.
2026-27 single-game tickets go on sale Tuesday, Aug. 4 at DetroitRedWings.com/Tickets. Fans can sign up for the priority presale list today for exclusive access to purchase tickets before the public by visiting the 2026-27 Priority Presale page.
The Hockeytown 101 promotional schedule features several exciting door giveaways, including a bobblehead series commemorating the 25th anniversary of the Red Wings’ 2002 Stanley Cup championship, as well as Salt & Pepper Shakers for the annual Thanksgiving Eve game and more.
The promo schedule also features themed ticket packages which come with a limited-edition item, including a “Build-Your-Own-Fit” series, Heritage Game shirseys, College Game hats and many more.
DOOR GIVEAWAYS (LIMITED QUANTITIES AVAILABLE):
Oct. 4 vs. Winnipeg – Sergei Fedorov Bobblehead Giveaway (Presented by Little Caesars)
Oct. 29 vs. Chicago – Nicklas Lidstrom Bobblehead Giveaway (Presented by Henry Ford Health)
Nov. 5 vs. Vegas – Military Appreciation Night Hat Giveaway (Presented by Chevrolet)
Nov. 18 vs. Boston – Scotty Bowman Bobblehead Giveaway (Presented by Meijer)
Nov. 25 vs. Vancouver – Thanksgiving Salt & Pepper Shakers Giveaway (Presented by Meijer)
Jan. 23 vs. Tampa Bay – Moritz Seider Stein Giveaway (Presented by Fifth Third Bank)
THEME GAMES and SPECIAL TICKET OFFERS:
A limited-edition item is included with the purchase of an exclusive ticket package. Tickets must be purchased through the ticket link at *DetroitRedWings.com/TicketOffers* to receive the included item.
Sept. 24 vs. Buffalo (Preseason) – Red Wings Pickleball Paddle
Oct. 2 vs. NY Rangers – Opening Night (Presented by Coca-Cola and Meijer)* / Original Six Matchup*
Oct. 4 vs. Winnipeg – Kids Day* / Build-Your-Own-Fit Crewneck / Canadian Heritage Shirsey
Oct. 6 vs. Ottawa – We Are Hockeytown: Hispanic Heritage Night* / Hispanic Heritage Shirsey
Oct. 9 vs. Seattle – We Are Hockeytown: Pride Night* / Pride Weekend Tumbler / Hello Kitty / Educator Appreciation Lunch Box (Presented by Coca-Cola)
Oct. 13 vs. New Jersey – Healthcare Appreciation Tote Bag / Chaldean Heritage Shirsey
Oct. 15 vs. Philadelphia – Sisterhood Hat / Polish Heritage Shirsey
Oct. 17 vs. San Jose – Hockey Fights Cancer Night (Presented by Fifth Third Bank)* / Love Your Melon Beanie / Grand Valley State University Hat (Presented by Michigan First Credit Union)
Oct. 29 vs. Chicago – Original Six Matchup* / Star Wars Night Shirsey / Albanian Heritage Shirsey / Cleary University Hat (Presented by Michigan First Credit Union)
Oct. 31 vs. St. Louis – Hockeytown Halloween*
Nov. 5 vs. Vegas – Military Appreciation Night (Presented by Chevrolet)* / Military Shirsey / Greek Heritage Shirsey / Northern Michigan University Hat (Presented by Michigan First Credit Union)
Nov. 18 vs. Boston – Centennial Game “The Original Faceoff” (Presented by Meijer)* / Original Six Matchup*
Nov. 21 vs. NY Islanders – Zamboni Gravy Boat / Winged Wheel Podcast Beanie / Ferris State University Hat (Presented by Michigan First Credit Union)
Nov. 25 vs. Vancouver – Annual Thanksgiving Eve Game*
Dec. 1 vs. Calgary – Hometown Heroes Police or Fire/EMS Shirsey / University of Detroit Mercy Hat (Presented by Michigan First Credit Union)
Dec. 3 vs. Colorado – Build-Your-Own-Fit Sweatpants / Adrian College Hat (Presented by Michigan First Credit Union)
Dec. 11 vs. NY Rangers – Original Six Matchup*
Dec. 12 vs. Florida – Ugly Sweater
Dec. 20 vs. Tampa Bay – Kids Day*/ Family Day
Dec. 22 vs. Toronto – Original Six Matchup* / Hockeytown Holiday Game*
Dec. 31 vs. Carolina – Annual New Year’s Eve Game (Presented by Planet Fitness)*
Jan. 7 vs. Utah – Michigan Tech University Hat (Presented by Michigan First Credit Union) / Italian Heritage Shirsey
Jan. 9 vs. Boston – Original Six Matchup* / Grateful Dead Shirsey
Jan. 17 vs. Minnesota – Saginaw Valley State University Hat (Presented by Michigan First Credit Union) / Swedish Heritage Shirsey
Jan. 19 vs. Anaheim – Build-Your-Own-Fit Socks / Filipino Heritage Shirsey / Eastern Michigan University Hat (Presented by Michigan First Credit Union)
Jan. 23 vs. Tampa Bay – Faith Day Shirt (Presented by The Walk) / Lake Superior State University Hat (Presented by Michigan First Credit Union)
Jan. 27 vs. Toronto – Original Six Matchup* / Build-Your-Own-Fit Vest
Jan. 29 vs. Florida – Central Michigan University Hat (Presented by Michigan First Credit Union)
Feb. 18 vs. Montreal – We Are Hockeytown Night: Black History* / Original Six Matchup* / Michigan State University Hat (Presented by Michigan First Credit Union)
Feb. 21 vs. Buffalo – Kids Day* / Union Day / Western Michigan University Hat (Presented by Michigan First Credit Union)
March 4 vs. New Jersey – Build-Your-Own-Fit Hat / Lawrence Tech University Hat (Presented by Michigan First Credit Union)
March 6 vs. Dallas – Winged Wheel Podcast Beanie / Educator Appreciation Lunch Box (Presented by Coca-Cola)
March 12 vs. Buffalo – St. Patrick’s Day Tailgate (Presented by Michelob Ultra) / St. Patrick’s Day Shirsey / Northwood University Hat (Presented by Michigan First Credit Union)
March 18 vs. Columbus – We Are Hockeytown: Girls & Women in Sports Night* / Oakland University Hat (Presented by Michigan First Credit Union)
March 20 vs. Montreal – Original Six Matchup* / French Heritage Shirsey
March 24 vs. Washington – We Are Hockeytown: Hockey Without Limits* / Healthcare Appreciation Tote Bag / University of Michigan Hat (Presented by Michigan First Credit Union)
March 30 vs. Ottawa – Margaritaville Tote Bag (Presented by Kona Big Wave) / Irish Heritage Shirsey / Wayne State University Hat (Presented by Michigan First Credit Union)
April 9 vs. Pittsburgh – Fan Appreciation Night (Presented by Coca-Cola and Meijer)*
*Denotes the game’s theme.
Please Note: Theme games, special ticket offers and giveaways are subject to change. Follow the Red Wings on social media to stay informed on more theme night announcements and retail information.
