Tweet of note: Red Wings add ‘Hockeytown’ to centennial center ice logo at LCA

From the Detroit Red Wings:

Per the Detroit News’s Ted Kulfan and DetroitRedWings.com’s Jonathan Mills:

“The center ice fan vote, launched in partnership with Meijer, was a great way to get fans involved in Red Wings Centennial right from the start,” said Asia Gholston, senior vice president of brand marketing for Ilitch Sports + Entertainment, in a statement. “Through an incredible response to this vote, fans have made it clear they’re fired up for what’s to come in celebrating 100 years of Hockeytown, which is only possible due to their unwavering support for the Winged Wheel.”

The design of the “Hey Hey Hockeytown” center ice logo pays homage to a century of hockey tradition in Detroit, while also representing the team’s present and future.

The logo merges a redrawn version of the 1934 Winged Wheel with a modernized “100” design. The ‘1’ and ‘0’ also echo the curves of the original markm rendered in the club’s red and vintage white color scheme. Combined with the classic Hockeytown wordmark, introduced in 1996, the special logo creatively honors the city and culture of one of the NHL’s most iconic franchises.

“We saw over 20,000 votes in the first 72 hours alone after opening the poll to fans,” Gholston said. “That response is proof of how passionate and engaged they are, and know this is a meaningful step in their eyes towards honoring our legacy.”

Published by

George Malik

My name is George Malik, and I'm the Malik Report's editor/blogger/poster. I have been blogging about the Red Wings since 2006, and have worked with MLive and Kukla's Korner. Thank you for reading!