Press release: Red Wings ‘renew and extend partnership’ with BetMGM

This press release is interesting given the Red Wings’ status as affiliated with a local Detroit casino:

Detroit Red Wings Renew and Expand BetMGM Strategic Partnership

Multi-year agreement to feature on-ice logo, in-venue signage, fan promotions and sponsored presence on Red Wings’ digital channels

DETROIT (October 28, 2020) – The Detroit Red Wings announced today they have renewed and expanded their strategic partnership with BetMGM, a market-leading sports betting and gaming platform joint venture between MGM Resorts International (NYSE: MGM) and GVC Holdings (LSE: GVC). 

“We’re thrilled to expand our relationship with BetMGM,” said Peter Kent, Detroit Red Wings Senior Vice President of Corporate Partnerships. “We’ll continue to work together to provide innovative and engaging experiences for the fans of Hockeytown.” 

As part of the multi-year deal, BetMGM will continue to have an on-ice logo at Little Caesars Arena, along with in-venue signage, fan promotions and a sponsored presence on the Red Wings’ digital platforms. The District Detroit mobile app will also feature the BetMGM Stats Module, providing Red Wings fans access to betting odds and statistics next season. 

BetMGM Chief Marketing Officer Matt Prevost said, “The Red Wings are an iconic part of Michigan and the city of Detroit and have been a great partner to both BetMGM and MGM Resorts. Little Caesars Arena is just steps away from the BetMGM Sports Lounge at MGM Grand Detroit, and as BetMGM continues to build its hockey offerings, we look forward to welcoming Red Wings fans before and after games.”


David Tsai, President, Midwest Group, MGM Resorts, said, “There is plenty of passion for hockey across Michigan, and all of us at MGM Grand Detroit eagerly await the opportunity to entertain Red Wings fans at our BetMGM Sports Lounge, Detroit’s premier destination to watch and bet on sports. We’re committed to providing guests with a fun, world-class experience during hockey season and beyond.”


As BetMGM and MGM Resorts continue to expand and evolve its sports betting platforms, responsible gambling education remains a key focus. GameSense is an industry-leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation (BCLC), focusing on positive, transparent and proactive conversations with players about how to gamble responsibly. The program comes alive through personal interactions between guests and trained staff based at each property’s M life Rewards desk. In addition to speaking to trained employees – known as GameSense Advisors – guests also utilize interactive GameSense touchscreens and educational materials and other resources found at the M life Rewards Desk. Players can also visit www.mgmresorts.com/gamesense

Published by

George Malik

My name is George Malik, and I'm the Malik Report's editor/blogger/poster. I have been blogging about the Red Wings since 2006, when MLive hired me to work their SlapShots blog, and I joined Kukla's Korner in 2011 as The Malik Report. I'm starting The Malik Report as a stand-alone site, hoping that having my readers fund the website is indeed the way to go to build a better community and create better content.