AdWeek’s David Cohen reports that the Red Wings are doing quite well on social media, taking the lead in several metrics:

• The Chicago Blackhawks had the largest audience size across Facebook, Twitter and Instagram.

• The Calgary Flames posted the most on Facebook, while the Montreal Canadiens were the top tweeters and the most prolific club on Instagram was the Detroit Red Wings.

• The Red Wings topped Facebook in likes, while the Golden Knights did so on Twitter and the Toronto Maple Leafs on Instagram.

• The Red Wings also tallied the most comments on Facebook and Instagram, while the Twitter title went to the Nashville Predators.