Normally, I would just post this as a press release, but the Tigers and Red Wings’ new furniture and mattress partnership with Ashley will yield a couple of summertime events which might be of interest to you and me:
Dufresne Spencer Group (DSG), the largest licensee of Ashley stores, is now the exclusive furniture and mattress partner to the Detroit Red Wings (NHL) and Detroit Tigers (MLB), joining the brand’s partnership roster alongside the Dallas Cowboys, Texas Rangers, and Memphis Grizzlies, among others.
The long-term partnership marks the first-of-its-kind in the furniture and mattress category for both teams, owned by Ilitch Sports + Entertainment and aims to engage their fans by offering unique experiences, while leaning into the brands’ shared mission and commitment to positively impact their communities. As part of the partnership, awareness and funds will be raised to help children in the foster care system find a permanent home.
“We are thrilled to partner with these two iconic Detroit teams,” said Todd Garten, Chief Marketing Officer of DSG. “We love the passion of the fan base and see this as a tremendous opportunity to enhance the fan experience, while also making a significant impact in the local community. We are committed to working with local organizations and agencies to help find a permanent home for every child in Michigan.”
To kick off that commitment, Ashley DSG will be donating 124 beds to Detroit-area foster children through their “Hope to Dream” initiative, which works to ensure all children have access to a safe place to sleep at night.
To celebrate the game-changing news and the Tigers 124th season this summer, Ashley will be giving away over $124,000 in furniture, mattresses, team merchandise, and fan experiences in July and August. As part of the giveaways, one sweepstakes winner will receive a $24,000 Ashley shopping spree and four (4) tickets to the Detroit Tigers game of their choice.
Here are the events of note:
Continue reading Press release: Tigers, Red Wings to partner with Ashley Furniture (and there will be giveaways and meet-and-greets as a result)