Rebel Nell, a Detroit-based jeweler who creates jewelry using pieces of graffiti and other broken concrete in the city has partnered with the Red Wings to create a line of products that will feature the signature red paint from the outside of Joe Louis Arena as the design of jewelry.
“By collecting pieces of the signature red paint from the exterior of the building, we were able to honor a place that holds a spot in the hearts of Detroiters,” reads a portion of Rebel Nell’s website regarding the collection.
Photos accompanying the announcement show earrings, cuff links, dog tags and a tie bar as some of the items being made using the paint. The signature paint color was seen on the iconic steps leading up the front entrance and along the trim of the exterior of the building. Rebel Nell scrapped the paint from areas around the arena in order to create the pieces.
The jewelry collection is scheduled to go on sale on Friday Sept. 27 online and in the Detroit Red Wings team store at Little Caesar’s Arena. Rebel Nell said 25% of the proceeds from the collection will be donated to the Detroit Red Wings Foundation. Pricing information on the pieces was not listed on the Rebel Nell website.