Red Wings unveil ‘New Fabric of Hockeytown’

The Red Wings have announced that they’re unveiling a marketing slogan called “The New Fabric of Hockeytown” today:

Welcome to The New Fabric of Hockeytown

New perks and benefits announced for 2018-19 season, including Little Caesars Arena open houses, reduced ticket pricing packages, food and beverage discounts, road game promotions, special pre-game entertainment and much more

DETROIT – The Detroit Red Wings today introduced several new initiatives for the 2018-19 season that celebrate the incredible fans and unmatched passion of Hockeytown. The organization also unveiled a refreshed Hockeytown logo in a design inspired by the iconic Red Wings’ jersey that has united fans for generations.

“What defines Hockeytown is the shared sense of undying passion our fans have for our game, our team, and our city,” said Chris Granger, Group President, Sports & Entertainment, Ilitch Holdings, Inc. “We’re excited to introduce several new programs for the upcoming season that will amplify the game-day experience at Little Caesars Arena and appeal to the Hockeytown community.”

Several new and exciting initiatives will be introduced for the upcoming Red Wings season:

  • Little Caesars Arena Hockeytown Open Houses in which fans will have the opportunity to skate on the same ice as the Red Wings players
  • On sale beginning Monday, September 17:
    • At least 100 tickets to every Red Wings home game will be available for just $20
    • New reduced-price Hockeytown Value Packs starting at $69 that include a pair of tickets and $20 concessions credit
  • Discounted concessions and merchandise pricing at home games
  • Special pre-game entertainment in the street-level Via concourse at select home games
  • Fans that download The District Detroit App will have a chance to win exclusive behind-the-scenes tours of Little Caesars Arena
  • Contests for Hockeytown fans living in other NHL cities with chances to win tickets to Red Wings road games
  • Viewers of Red Wings telecasts on Fox Sports Detroit and listeners on 97.1 The Ticket will have chances to win special Hockeytown prizes during Red Wings games

The new Hockeytown logo will be featured in-arena, on television, on Red Wings merchandise and through the organization’s social media and digital platforms. The logo was designed by Olympia Entertainment’s creative team in conjunction with Troy, Mich.-based SMZ Advertising. The logo was selected following research collected from fans of all ages and Red Wings season ticket holders.

In addition, Hockeytown Cares will now serve as the Red Wings’ official platform to create positive change across Michigan. In partnership with fans, key stakeholders and colleagues, the team will provide innovative support focused on community investment and youth development. As part of Hockeytown Cares, the Detroit Red Wings Foundation will continue to raise funds and resources in support of the growth of hockey within our community. Last season, the Red Wings organization was proud to represent more than $2.2 million in combined community support.

The Detroit Red Wings will play their 93rd season of professional hockey in 2018-19. The organization’s 11 Stanley Cup championships is the most of any NHL franchise based in the United States and ranks third among all NHL teams. The Red Wings enter their second season at the award winning Little Caesars Arena.

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George Malik

My name is George Malik, and I'm the Malik Report's editor/blogger/poster. I have been blogging about the Red Wings since 2006, when MLive hired me to work their SlapShots blog, and I joined Kukla's Korner in 2011 as The Malik Report. I'm starting The Malik Report as a stand-alone site, hoping that having my readers fund the website is indeed the way to go to build a better community and create better content.

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